Who, you may ask? While Halston's brand power has fallen from it's 70s heyday, the directors of the line said that Schwab--a recent graduate of Central St. Martins--was their top choice to invigorate the line. The young designer, who has a fashion line by his own name, said that he is thrilled that he was chosen as Marco Zanini's replacement:“While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today, simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.’’
With that said, Schwab's creative influence may be at odds with the brand's recent announcement that they will be re-releasing some of their most classic and famous designs. Hopefully, they will be able to reconcile their passion for jersey with Schwab's vision to use more "modern fabrics."
This will be a wait and see. But congrats Marios! We'll be watching for your debut collection in February 2010.
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