I'm not sure how many of my readers know this but I am a Canadian girl. I am based out of Toronto. And fashion in Canada is on the rise, our fashion industry has slowly been making a name for itself. And now that one of Canada's own is showing at New York Fashion Week I'm sure Canada will soon be recognized as a major player in the fashion world.
Malene Grotrian, 29, is a Vancouver fashion designer and you can only imagine her surprise when she received a phone call a few months back inviting her to show her line in New York.
Showing at New York Fashion Week is an amazing opportunity. In order to be allowed to show you have to be invited. Fashion is a very prestigious world and the only way in is through invitation or association. Somebody has to endorse you and say you're good enough to be there and to draw an audience.
Malene received a standing ovation at Vancouver Fashion Week for her highly tailored evening and professional wear, lucky for her she was noticed by someone who knew the producer of the Metropolitian show in New York.
Malene will be showing her Spring 2010 line. It is a tailored collection with many silks and a neutral, dusty palette, but a softer touch than her earlier highly structured work.
-Erin Jones
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