For the first time in twelve years, Balenciaga has released a fragrance: Balenciaga Paris.
It is a light and spring-like with a powdery, peppery tone- perfect for those who don't like strong, flowery perfumes. The shape of the fragrance bottle is inspired by the classic Balenciaga silhouette, which Nicholas Ghesquière pictures a woman setting amongst her things to create an 'Irving Penn-like still life'.
Actress/songstress Charlotte Gainsbourg is the face of the campaign, which was shot by Steven Meisel. Ghesquière chose Gainsbourg for her "oddity...and bizarre beauty"...it works.
Although you cannot yet get the fragrance, you can watch the designer talk about his process on the fragrance's website.
The Balenciaga Paris campaign will not be in full force until the spring, but the scent will be launched on the 15th at Bergdorf Goodman.
-Erin O'Hara
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