For fashion addicts, there are fewer things more exciting than finding new labels to get excited about. For those who like their fashion on the urban side, you could do a lot worse than Demobaza, an edgy Bulgarian label rapidly gaining a cult following in Europe. Owned by Demo and Tono, two creatives specializing in fashion, photography, multimedia and graphic design, they produce totally unique pieces and are famed for their reworked denim and street wear. The duo's designs are a regular feature of fashion editorials in their home country- have a gander on the website for some amazing pictures from magazine shoots. Worth checking out if only for their jeans and denim all-in-ones.
See the Demobaza website here
Kay Weston
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