An iPhone app that lets you take Holga-esque photos? Hipsters everywhere will unanimously scoff at the name "Hipstamatic" but I suspect more than a few of those hipsters will end up buying the app, which indeed does make otherwise mundane photos look appropriately "vintage." The idea behind Hipstamatic is a synthesis of digital ease and analog nostalgia; the app lets you choose film, flashes, and lenses in an attempt to make iPhone photography seem more retro, something the humor writer Jimmy Chen wrote a funny essay about on Thought Catalog.
Those who want to be more authentic about their retro photo obsessions might actually want to buy a real Holga camera, but for those who'd rather take a quick cell phone snap, the Hipstamatic app might be of interest.
Text Molly O'Brien
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