It's official. Honeysuckle pink is the new black. PANTONE, the mega corporation that is responsible for the production of color pigments used in most interior design and fashion endeavors, announced the shade's reign this month. Why grandma's-beach-house-towel-pink you ask? Well, Pantone reps are touting this color as the panacea for all worldly ills: "A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life," their website claims.
Now, with designers like Peter Som and Badgley Mischka jumping on the Honeysuckle wagon, I'm not too quick too poo-poo the shade. But really folks, let's purchase our new pink frocks and then actually do something to "instill confidence and courage" in style.
Text by Hannah Morris
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