Every hipster to a forty-year old mom can be spotted sporting a pair of TOMS. They remain somewhat current and cool despite their ubiquitousness. This isn't surprising considering that their simplistic design and comfort are only secondary to the main attraction that is behind the popularity of these shoes, which is their one-for-one model. Buy a pair and another is given to a child in need. Who can say no to helping just by investing in really good, reasonably priced footwear?
Text Kristina Bravo
Image courtesy of TOMS
Source: fashionologie
In a keynote address at SXSW, founder Blake Mycoskie presented a mystery box containing a new product that will follow the company's one-for-one model, which will be revealed on June 7. This comes after a recent collaboration with The Row to produce a luxe wool and cashmere-blend version of the shoes to be released in Fall 2011. The movement has definitely come a long way since 2006 when Mycoskie was inspired with his brilliant idea in a little Argentinian village. It's hard to remember that a lot of people around the world don't have access to necessities as basic as shoes. As the company's founder said, "The truth is what’s inside this box is not nearly as important as what it represents. TOMS is no longer a shoe company, it's a one-for-one company." Thanks to ingenius model companies like TOMS, giving has never been easier and more exciting.
Text Kristina Bravo
Image courtesy of TOMS
Source: fashionologie
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