Remember when the designer collaborations with Target were brand spanking new and we all had a real reason to get to Target besides to purchase an unhealthy number of toiletries? Ah, the golden years, when those highly anticipated capsule collabs were something to be talked about and on some occasions, to camp in front of your local Target before opening hours. Alas, after a few major misses with some promising designers (not naming names here), it seems as though the enthusiasm of said collections began to wane – like dating a majorly cute guy whose hilarious jokes are getting less and less funny with every date.
It’s not that we were planning to break up with Target (those collections have left us with some of the best affordable shopping frenzies in history) but being swept off our feet again, couldn’t hurt either. Looks like the romance is more than back with the biggest designer collaboration in Target history - and with Missoni , nonetheless.
With over 400 pieces, the collection includes swimwear, luggage, men’s ties, and an iPad case as well as treats for the wee ones, on top of a huge assortment of women’s apparel. But best of all has to be the Missoni for Target bike – trust, we’d wait days in line for this bad boy! And with the release date of September 13th coming right up, we’ve got just enough time to get our camping gear in order.
Text Tienlyn Jacobson
Source(s): Target, Missoni
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