If you happened to be taking a stroll along the Seine last Wednesday, you may have been lucky enough to experience a group of 100 women swathed in the iconic DVF wrap dress, dancing to Chaka Khan’s “I’m Every Woman.” Don’t believe us? What if we told you that Diane Von Furstenberg was there herself, dancing among the women? Perhaps mentioning that the impromptu dance party was to promote Diane Von Furstenberg’s latest perfume launch will help clarify any doubts. After the dancing died down, the designer signed autographs at the Sephora flagship store on the Champs-Elysées.
The Parisian flash mob fête is one of several to come — with more scheduled for Lisbon, Madrid, Warsaw, and Milan. So, if you happen to find yourself suddenly surrounded by throngs of dancing DVF-clad women in one of these cities, why not join in? You can practice your moves here.
Text Tienlyn Jacobson
Source WWD
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