It seems as though every form of fashion manifestation has taken on a few more dimensions. From fashion videos to runways walked by holograms, the dry cut methods for how to present a new collection are changing at breakneck speed. This is, quite obviously, an advantage for indie brands that might not have the funds to throw down on a double page, glossy spread in French Vogue. It’s also an opportunity for the high end fashion houses to easily target and appeal to a younger crowd of fashion avant-gardes.
With all the media savvy options of presentation available, it makes sense that this would also give a leg up to the accessory subgenre of the fashion world. In the past, accessory lookbooks haven’t exactly revved up the buzz that a fashion lookbook might, but that’s all about to change. Jewelry brand Alexis Bittar’s new lookbook is just what you'd come to expect from this avenue of product presentation – if it were juiced up on Acid, growth hormones, and a dash of the ultimate 80’s party cocktail, that is.A staggering 40 pages, the lookbook is a collage of bald headed mannequins with Fellini-like graphics that feature everything from animals, dollar bill t-shirt origami, sunnyside eggs, melting mouths, cars and planes - and oh right, the moon! The jewelry itself is also out of this world, making for a slow, gluttonous look through and an uncontrollable urge to burn last month's paycheck on a pair of earrings.
Text Tienlyn Jacobson
Sources: Alexis Bittar
