While most fashion weeks rely on top agencies to provide them with girls for shows, Ghana just founded a fashion week with a whole new business model. Dutch-based modeling agency Exopa--an agency that specializes in multi-national models--worked with the Ghana's tourism board to found the first ever Ghana fashion week. Featuring 30 designers from around the world, the fashion week will showcase lesser-known models and designers to a broader market. Minister of Tourism Juliana Azumah-Mensa says that the fashion week will bring foreign interest and dollars to the region by highlighting ethnic designers and models that are not found in the Western fashion world. She says:
“If tourists are attracted to our country because of the uniqueness of our culture and we replace it with that of the visitors, we will have nothing to sustain the interest of our visitors.”Earlier this week, we posted a story about Naomi Campbell's fight to bring awareness and respect to a more diverse group of models. Maybe she should walk the catwalk in Ghana.
