Swedish clothing brand H&M (Hennes and Mauritz) are notorious for collaborating with high end designers without the high end price. In the past H&M has successfully worked with the likes of Karl Lagerfeld, Stella McCartney, and most recently Jimmy Choo. Every time H&M releases designs from a fashion great, I notice huge line ups and the entire collection selling out within the first hour (cat fights may or may not be included). Yesterday on their website, they have released a video teaser on a NEW collaborator. Rumor has it that Lanvin’s creative director Alber Elbaz is going to work extensively with the stylish store. Lanvin is the oldest fashion house and was founded by Jeanne Lanvin in 1909. In Elbaz's talented hands, his designs, in my opinion, will suit the store very well. He has the talent of knowing what women want: simple yet feminine clothing. Although, there's some doubt as Elbaz admits, “I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.” Of course, he wants to be the shining star and have his collection to stand out rather than be put in the back of the racks. If you have seen his Winter 2010 collection (with sexy skirt suits and black ruffled, layered dresses), you’d know he has nothing to worry about - any business women with an edge would be happy to purchase his line. However, when will we know for certainty if this collaboration is going to happen? Wait and see for the reveal
Text Jessica Moy
