Sunglass Hut Gets Warm And Fuzzy

 

Magda Sayeg, the brains behind KNITTA and the founder of Knitta Please, is famously known as the "mother of yarn bombing." Originating in the United States, what started out as wrapping yarn on a doorknob has since expanded into a world-wide movement. As a result, colorfully knitted fixtures are popping up everywhere, from Australia to Rome, and altering global landscapes.

Spinning yarn on new territory (fashion accessories), Sayeg has teamed up with Sunglass Hut to produce a crafty collection of yarn-bombed frames. On Tuesday, the sunglasses superstore launched its 4th annual Artist Series Collection in collaboration with KNITTA, presenting a line of limited-edition shades. Each knit-wrapped pair is one-of-a-kind, signed and numbered by Sayeg herself. Best of all, $30 of your purchase will be donated to OneSight, an international organization dedicated to providing vision care to those in need.

More than an art project gone wild, Sayeg's work serves as a refreshing reminder that we have the power to beautify our world through creative expression. Adding intimate elements to urban places (or objects) gives off a humanizing effect, which is something we all can appreciate. Now, you too can be a part of the viral phenomenon and see the world through a different lens — one that's yarn-bombed.

Text Jennifer Bernard
Image Sunglass Hut
Sources Sunglass Hut and Knitta Please