"Mind if I Smoke?" "Care if I die?"- Well, the Yves Saint Laurent fashion house certainly doesn't as they have redesigned their line of cigarettes this year and are launching major marketing campaigns all over Asia and Russia. Originally started in the late 80's, the cigarettes were created so that women would always have a "fashionable" choice when lighting up. The box, inspired by the "Le Smoking Jacket" is sleek and sophisticated with a black and gold exterior. While the box is no doubt appealing and the thought of smoking one of these fashion forward lights in a fabulous gown may seem oddly chic, it's hard not to wonder why they are bringing back such an "anti-green" product the same year they are promoting their eco-conscious efforts in manufacturing.
Whatever their intentions may be, the cigarettes are no doubt fabulous but hopefully they won't inspire too many people to pick up a bad habit.
Text Lauryn Stone
Source(s): Refinery29.com
