Best friends and fashion mavens, Pamela Skaist-Levy and Gela Nash-Taylor, have taken the fashion world by storm with clothes that boast a pretty princess aesthetic. The team single-handedly revolutionized the concept of lounge wear, making casual pieces that are glamorous and feminine for the decidedly fashionable.What started with plush velour track suits with the word “Juicy” drawn across the rear, has evolved into Juicy Couture, a $600 million dollar fashion empire. Since selling the brand to Liz Claiborne in 2003, it is now time for round two, with the launch of a new line. After completing an 18-month non-compete agreement, the co-creative directors of Juicy Couture, are moving onto their next design project. The newest design venture is described as "California-eccentric."
The designing duo is starting from scratch with Skaist-Taylor. Taking their design concept of confident and flirty imagery, the collection will feature a complete line of outerwear, tailored pants, knits tops, and t-shirts.
The high premium collection will make its debut at New York Fashion Week in February, and will be available in stores for Fall 2012.
Text Tiffany Frasier
