Prabal Gurung, a designer familiar with attention and trailblazing decisions has made a big move again. The CFDA Swarovski winner has not only released some behind the scenes pictures from his fall campaign (his first) along side a few pictures from the campaign itself, but has announced that it will be released exclusively on the internet.
The campaign, shot by Daniel Jackson and featuring model Julia Saner, is both a smart and daring move in a season where newsstand sales are on a steady decline. The designer isn't ruling out the possibility of releasing print advertisements at some point but thinks, "It’s important for brands to think outside the box and do a different kind of branding. It’s particularly important for brands that do not have a budget for advertising to use the internet to re-excite the customers."
Gurung will debut the ads on his Facebook, so make sure and check them out! In the meantime, do you think the online exclusive route is the way to go?
Text Corinna Fabre
Source: Prabal Gurung
