The West Is Dead: Premium Denim for Badass Boys

Fashion designers seem to all have unique back stories and unusual journeys. An unconventional beginning is just what describes the creators behind the new men's premium denim brand The West Is Dead; launching this Spring 2011. Having met while in Northern Montana, Will lived in an abandoned school bus and Kaelen in a modified horse stall. Perhaps their genius collaboration was a result of their rugged living situation but whatever it was, guys everywhere now have a reason to be excited to shop!

With a strong desire to "preserve the dying tradition of American craftsmanship", Will and Kaelen have created a brand that embraces the root of what denim is really all about. Images from their lookbook highlight the classic western attitude from which denim was born and not to mention masculine ruggedness with an edge. The line features rich indigo hued denim as well as mustard yellow, deep burgundy, and dusty green fabric chinos. The collection also features distressed washed denim jackets and simple knit thermals.

However, their efforts are not all about fashion. "The driving force behind The West Is Dead our mission to preserve, protect, and reclaim the American West." The brand works with an organization called the Inter-tribal Buffalo Council- a Native American run establishment- to support their efforts to help return buffalo (the brand's symbol) to their native lands of the Northwest.

Check out their website here to learn more about The West Is Dead and their efforts.

Text Lauryn Stone

Images Courtesy of Thewestisdead.myshopify.com