RAINN-y Days Are Ahead for Paige Denim

Rachel Bilson, Miranda Kerr, Kate Moss, and more celebrities have been spotted in the ultra-cool denim products by Paige Denim. Just in time for spring, Paige Denim has announced plans to produce a new wash called “RAINN Blue.” Designed to promote National Sexual Assault Awareness & Prevention Month, proceeds from the “RAINN Blue” wash sales will benefit the Rape Abuse and Incest National Network.

“This cause is very near and dear to my heart, and I am honored to sit on RAINN’s national leadership council,” Paige Denim creative director and co-founder Paige Adams-Geller said in a press release. "We created this jean to promote awareness and to provide help for victims who would not have otherwise been able to receive any.”

Launching in April, the four jean pieces available in “RAINN Blue” will range from $135 to $179, with 20 percent of proceeds donated to RAINN.

Text: Quamé A. Hamlin
Source: Los Angeles Times
Image Source: Paige Denim