Showing posts with label The One Sport. Show all posts
Showing posts with label The One Sport. Show all posts

Tuesday, February 7, 2012

The One Becomes a Trifecta

The One. It sounds like a personal experience, or an intricately designed item that was tailor-made to highlight and enhance a singular entity, rather than a product mass-produced for men all around the world.

The One collection is a popular men’s fragrance line created by Dolce & Gabbana in 2008. The premiere product was known as The One Man, which was succeeded two years later by The One Gentleman. The most recent addition to The One collection is The One Sport, which was released just a few days ago on February 1. The fragrance was introduced via commercial that featured male model Adam Senn working out in a long-abandoned coliseum.

The idea? That even when working out, you can smell (and, in Adam’s case, look) like a million bucks, while only paying $45 at your local Nordstrom. Maybe the tagline for it should be “use this and you can look like Adam Senn.” For a lot of people, that could be quite the incentive.


Text Jarrod Wadsworth
Image Models.com
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