What exactly does it do? Once you’ve spotted the object of your desire, click the button, and you’re sent to an e-card, which you can fill out and email to your significant other. Below, Tiffany’s not-so-subtle message:
“Dear (fill in partner’s name): As you may know, Valentine's Day is fast approaching, but do not fret. A little bird told us that this will be a smashing success with (your name here). Of course, if you have other ideas for Valentine's Day, this is just a hint."
So, instead of sending your mother on the whole engagement campaign, you can just let Tiffany do the talking. But be warned: It may not give you the change in relationship status you’ve been searching for (read: you may be singing a different sort of "Single Ladies" tune).
Text Kara Solarz
Image Tiffany & Co.