Although many of us don’t need any persuasion to add a little pink to our cosmetic cases, the fact that this month is Breast Cancer Awareness month is certainly a good excuse. From pretty smelling perfumes to ultra hydrating moisturizers to rosy-hued nail polishes, there’s an opportunity for women of all sorts to rally for the cause (and to look cute while doing so). About 1 in 8 women will be diagnosed with breast cancer sometime in her life, and it is the second leading cause of cancer related deaths among women in the United States. These statistics may seem scary, but there is something that each and every one of us can do to help. There are countless designers, both in fashion and beauty, who are putting out special breast cancer related products this month. When you purchase these items, you aren’t just buying something representative of the cause- most brands actually donate a certain amount of the profit to breast cancer research, treatment, and/or foundations. While it’s super nice to go out and buy each and every pink ribbon beauty product on the market, not everyone has that in their budget. However, pretty much everyone does have one or two products that they either desperately need or that they know they are running a little low on. So, a great way to help without dishing out extra cash is to take inventory of your beauty products. If you see that your favorite bottle of pink nail polish is nearing empty, run out to the closest drugstore and opt for OPI’s “NAILED IT Pink of Hearts” rather than your usual shade. It will only set you back $7.50, and by purchasing it; you’ll help contribute to their promised $25,000 donation to the Susan G. Komen Race for the Cure. Say you’re all stocked up on your essential products, but you’re looking for a little variety. I’d suggest hitting up Sephora for their SEPHORA COLLECTION Makeup Palette To Go, or DKNY’s Be Delicious Coffret. The makeup palette includes eight eye shadows, four lip-glosses, and blush… all in the most sought after shades. The perfume coffret offers four miniature bottles of the uber-popular scents “be delicious” and “be delicious fresh blossom” by DKNY. Other pink ribbon must-haves include Este Lauder’s lipstick trio, Avon’s luxurious foot cream, the ConairPRO ceramic and ionic hairdryer, Gillette’s Venus Embrace Pink Razor, Sonia Kashuk’s essential brush set, and the makeup artist must-have BeautyBlender sponge set.
Of course, there are hundreds more amazing options, so feel free to choose whichever products fit your lifestyle. At the end of the day, what really matters is where the proceeds go. Knowing that you’re contributing to such an important cause will make you feel just as good as the products you buy will make you look.
By Ali Antonucci
