Showing posts with label eyewear. Show all posts
Showing posts with label eyewear. Show all posts

Saturday, June 11, 2011

Warby Parker Eyewear Cheapies to Help Invisible Children Initiative

Chic and cheap $95 prescription+frame eyewear brand Warby Parker was in the news recently after being ripped off by Bluefly on their one price for all glasses plus special add-ons package. Not only is Bluefly's Eyefly mooching off of ever-popular Warby Park's frames and Rx lens packages, but they also initially used Warby Parker's images as a placeholder on their newly launched website.

But, the good guys in this situation didn't let a little controversy get in the way of a product launch that will bring real good to the world with a collaboration with Invisible Children. You may remember the documentary released a couple years ago, by student filmmakers from California setting out to capture the story and personal narrative of children affected by the Lord's Resistance Army reign in Uganda, that started the whole initiative.

The cause is still going strong years later. Look cool in Warby Parker's Griffin sunglasses complete with grey UV 400 lenses, revolver black acetate frame and five-barrel hinges. Buy them here. Each pair of Griffin sunglasses in black will put $30 towards the fight against the use of children soldiers in Joseph Kony's Rebel War in central Africa.

Text Joann Pan
Source(s): Racked.com, WarbyParker.com, InvisibleChildren.com, Eyefly.com

Friday, May 27, 2011

Shine By Three For DITA Eyewear

Margaret Zhang, Australian blogger-cum-styling prodigy is wise beyond her 17 years on this earth. Her sophisticated writing and fashion-forward yet age-appropriate ensembles seen on her blog, Shine By Three, are fragrant of someone who definitely knows how to put an edgy look together. Local designers seem to agree, including Rachel Gilbert, who sent Zhang one of her striking cutout gowns to don on prom night.

Not only can she work her magic from the neck down, she can also do it from the neck up; that’s evident in the styling job she recently did for DITA Eyewear’s newest collection. It’s kind of tough to make aviator reading spectacles look up-to-date and avoid clichéd Napoleon Dynamite feedback, but somehow the budding Aussie creates an obscenely chic mystique behind the must-have tortoise shell throwbacks for the Los Angeles-based company that has been offering up vintage styles for more than a decade now.


Text Valerie Friedrich

Images courtesy of DITA Eyewear

Sources Margaret Zhang of Shine By Three



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