Anja Rubik in Ad Campaign for Elie Saab's First Perfume

The Lebanese gown designer Elie Saab is releasing his first fragance product this summer called Le Parfum. The simply named fragrance will feature top notes of orange blossom, a heart of sambac jasmine, and a base of cedar, pathouli and rose honey, according to Fragrantica http://www.fragrantica.com. The print ad features Polish beauty Anja Rubik with Next modeling agency. The blond, blue-eyed beauty can also be seen gleaming from the April 2011 cover of Vogue Australia, from current SS11 Chloe Fragrance ads, DKNY Woman's Fragrance and editorials spanning the globe, according to Models.com. The photographers for the Elie Saab Le Parfum shoot were Mart Atlas and Marcus Piggott.

Text by Joann Pan

Sources: Fragrantica, The Cut, Models.com, Elie Saab

Pretty Florals Make the Transition to Fall

Although I am in deep denial about this fact, sadly it is no less true: summer is quickly drawing to a close. I didn’t want to have to tell you that in case some of you were in deeper denial than even I, but I think it was time to rip off the band-aid. Soon our tans will fade and these wonderfully balmy nights will be but a distant memory. Most of our summer wardrobe will go into hibernation to make room for new fall and winter must haves and the weather will turn crisp and cool. Despite all this bad news though, we can rest assured that at the very least our flirty floral dresses will survive the seasonal shift. At Proenza Schouler’s Fall 2010 RTW runway show, black tops under floral dresses added both warmth and edge to a favorite summer staple. Be careful though, use of a turtleneck for this look has the potential to end up looking more dowdy and less chic.

Text Jessica Best

Floral Fabulous

There is something relaxing and peaceful about floral patterns, maybe because it reminds us of a picture perfect world. There has been a recent resurgence of floral inspired patters, bringing back pleasant memories of the days when every little girl was dressed up in an array of flower prints. Maybe those memories are why it is such a big hit this summer! There have been a plethora of designers that marked this season by using bright floral fantastic patterns. Floral has been seen on garments, shoes, accessories and even intimates. So let out your girly inner self and express what summer is all about by putting on a chic, comfortable floral knit ruffle dress. This garment is great because you can dress up by adding heels, which is perfect for a night out with the girls or funky flats for a summer barbeque. Free People has an abundance of adorable floral pieces for summer 2010. So go crazy at Free People and make your summer floral fabulous.


By: Cara Jacobs

In Bloom

Every year it seems we get a fresh take on that most quintessential summer standby: the short. Thanks to the recent re-imagination of the bloomer, this season is no exception. From this union between the unflattering undergarment and our trusty summer wardrobe piece comes the impossibly hip bloomer short. Bloomer shorts promise to inject life into a perhaps tired warm weather staple. The silk pair pictured left which boasts a fun allover ruffle detail and floral print are part of Marc Jacobs’ Spring/Summer 2010 collection and will keep you looking effortlessly chic at summer music festivals and backyard barbecues alike. Since this look packs a lot of style punch, be sure to keep the rest of your ensemble laid back. Paired with a basic tee, braided belt, and your favorite tan soft-leather oxford flats, you can’t go wrong.


By Jessica Best

Flower Power!

Okay...so it may seem floral patterns manage to pop up everywhere once the sun starts to shine. Yes, it's spring, almost summer, and, yet again, those floral patterns are appearing. Although this year it’s bigger than ever!

Our wardrobes are always dominated by what’s big on the catwalk, and this year Ralph Lauren and Dolce & Gabbana have floral patterns written all over them. If you haven’t yet topped off that tan enough to wear your favorite new dress, just add a floral print bag or hat for now, at least until your legs are ready to hit the streets.

It is about time to visit the shops and grab some flirty feminine floral print clothes! You may be thinking if it’s everywhere why would I want the same, just to blend into the crowd. If that’s the case, choose bold and bright; you’ll be sure to stand out.

French Connection has a great range of all things floral, and the prices aren't too bad either. With skirts starting from $79.99 and dresses ranging from $98.99 to $248, it's time to grab a floral bargain!