Victoria’s Secret Launches High-End Collection

Earlier this week, Victoria’s Secret launched its first high-end collection, and it has been well received. “The Victoria’s Secret Designer Collection,” which features pieces created with European lace, ribbons, and sheer chiffon, nearly sold out on the first day it was available for purchase.

With bras that retail upwards of $98 and baby dolls and teddies that range from $158 to $218, the luxurious collection also features garter belts and undies for under $70.

It may seem as if this high-end line came out of nowhere, but there were actually bits and pieces of the collection featured in the annual VS Fashion Show in November. An incredibly secretive project, the company “took it in-house because [they] have a design team that has such a passion for lingerie and they differentiate Victoria’s Secret from any other brand,” president and chief marketing officer Ed Razek told WWD.

For all of you Victoria’s Secret fans, don't worry if you weren't able to get a piece from the current upscale collection. There are plans to distribute the summer collection to a total of 12 physical stores and it will also available for purchase on victoriassecret.com.

Text Quamé A. Hamlin
Image Victoria's Secret
Source WWD