Stolen Girlfriends Club Takes A Trip To The Supermarket

Creativity is never lacking in fashion, and Stolen Girlfriends Club proves just that. The New Zealand indie label put together a show at the New World Supermarket in Auckland to present their latest collection, "Untitled." With the oranges, bananas and innocent grocery shoppers as their audience, seeing the models strut down the fruit aisle without the discerning eyes of well-dressed editors, buyers, and current "it" celebrities is refreshing. It's always amusing when the craziness of fashion is juxtaposed with real life. It somehow makes the fantasy that the industry translates into clothes, just that much more amazing.

Text Kristina Bravo
Video Courtesy of Stolen Girlfriends Club

Label Watch: Lonely Hearts Will Make Sure that You’ll Never be Lonely Again

Let’s take a little break from fashion month and focus on an indie label that if you don’t already know by now, you should: Lonely Hearts. Despite its name (and the model’s facial expression in its latest lookbook), Lonely Hearts can romance the saddest girl into smiling with its sweet but edgy collections, and its latest “Little Bandit” is no exception.

The New Zealand based brand was founded by a couple with a combined background in fashion and graphic design. Working together, they create clothes that your girlfriends would swoon over and would make guys potential lovers. Let’s face it, your feather headpiece and oversized mohair sweater may repel some people. There’s nothing wrong with that of course, but when you do get lonely because of your eclectic quirkiness, looking stylishly cute may just be the solution.

Source: http://lonelyheartslabel.portableshops.com/

Text Kristina Bravo

Fall into Change

Unfortunately, summer DOES have to come to an end - brisk weather will roll around, leaves will begin to change and school doors will re-open. However, fall does have a positive meaning: a fresh start. If you're like me, I want to take a risk with my wardrobe this season and give it a little attitude and edge.

As I was browsing for new designers, I noticed a majority of collections were predictable. Most stuck to military jackets, ruffles and fur in the fall color scheme, but I wanted to make a slight turn into something different. This is when I discovered Finn, a relatively new design house from Canada.

Montreal siblings Vicky Kelechian and Raffi Kelechian created a 2010-2011 Fall/Winter collection that fills my fashion appetite for the upcoming season. Finn is a brand motivated by pop culture, taking inspiration from movements in music, art, and design. If you’re that indie hipster or someone, like me, who wants to take a risk with style, then you have to check out these youthful and bold designs. The fall collection is a mix of “Brit rockers and jaded ballerinas that constantly break all the rules.” Finn's clothes will make you feel as if you’re about to - as they say - “awaken a spirit of rebellion.” What I like most about the collection is it shows a little shoulder and leg, even when the summer months have passed. The clothes have a strong use of typography and versatility that will be easy to mix/match day or night looks. So, if you're rebellious enough to fit into change, then you will FALL in love with the new designs from Finn ... after all you are reading CHAOS.

By: Jessica Moy

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Photo: Melissa Rose