BeachMint, a social commerce company that has collaborated with Mary Kate and Ashley Olsen, Rachel Bilson, Nicole Chavez, and Steve Madden in the past on every type of fashion need, is said to be launching the line to accompany Bosworth’s Jewelmint jewelry line.
Also this week, Bosworth, 29, released the first of a series of short fashion films to promote her Jewelmint line. Shot in lush locations like Morocco and Paris and directed by Michael Polish (Bosworth’s boyfriend), the films offer consumers a great look at her affordable jewelry.
“If we can create pieces in this price range, we’re going to corner the markert,” Bosworth said in an interview with The Wall Street Journal.
Check out Bosworth’s first Jewelmint film, “The Look,” after the jump.
