
Our industry is nothing but opulent. As a leader of the most extravagant, Dior has brought a new way of incorporating a little bit of fashion into our lives — with a pinball machine that plays with pearls.
According to Dior, the game is supposed to "show, in a light and fun way, the richness and savoir faire of Dior." Mind you, the game is virtual, but the 3-D video alone creates a different take on the traditional Mise en Dior necklace, in a very glitzy and techy way.
Until this dream becomes a reality, Dior has found a clever way to reinvent their typical advertisement.
Text Corinna Fabre
Source Dior
Source Dior