London Reveals Men's Fashion Weekend

Fashion Week has been a cornerstone in the fashion industry for many years. (The exact dates of origin are, in fact, arguable.) However, one thing remains true: That these events lay the foundation for what’s “in” and what’s “out” for the coming seasons.

In London, it is not unlikely for the menswear fashion shows to be held on a single day. It's a day when many designers, models, and journalists must become expert multi-taskers in order to accurately captivate and showcase the looks of the new season.

For many designers, a day simply is not enough time to properly show off brilliant new lines for men. For this reason, the British Fashion Council has announced that this year, during London Fashion Week, the menswear shows will no longer be crammed into a single day, but will now span an entire weekend. From June 15-17, it’s going to be all about the men. This new campaign will be known as the London Collections: MEN.

Text Jarrod Wadsworth
Image Style.com