Vintage Tastes Like Buttered Toast

Jasmine Jarrett, co-owner of Butter Toast Boutique in Phoenix, Az., began selling clothing on eBay before the idea of opening up a store became logical. Fast forward to 2011, and Butter Toast is now in its third (and largest) location, right in the heart of the artsy meets hipster downtown area, just blocks away from Arizona State University.

The support that Butter Toast, a unisex shop, now brings to the downtown economy is amazing, considering how the company came about. Acting as the face of their business and remaining hands-on with their consumer base, Jarrett and her business partner, Traci Nelson, have a flourishing business that has received “Best In Phoenix” awards for the last two years.

“We want people to actually buy the clothes and wear them,” Jarrett told CHAOS. “We do small alterations to update the clothing. I think that a lot of the time in vintage stores, they just buy and sometimes their things are just too dated.”

Jarrett and Nelson’s attention to detail and customer service has proven to be a great strategy for their unique boutique. Growing one of the largest artistic districts in downtown Phoenix is important, as is staying green by recycling clothing, which solidifies Butter Toast’s position as more than your average retail shop.

For more information on Butter Toast Boutique or just to shop their awesome collection, visit their site here.

Text Quamé A. Hamlin
Image Butter Toast Boutique