In honor of its 165th anniversary, Cartier has released a short film called "L’Odyssée de Cartier," which follows the path of a bejeweled panther. The feline comes to life and travels to Russia, China, India and France, which are all places that played integral parts in bringing the luxury brand to where it is now.
The film features flashes of beautiful rings as the panther leaps through silver bangles, encounters a gold dragon, steps through an opulent land of trees dripping with jewels, and more. The film ends with Cartier muse Shalom Harlow, who is draped in a red dress and diamonds that are worth every girl's envy. The panther presses itself against her, as the classic red Cartier box closes on the scene.
The film, which took two years to make, is emblematic of the luxury of the brand, which is both traditional and exotic. The brand's image and history is captured perfectly in the silent film, accompanied by the orchestral music of Pierre Adenot.
Text Alice Chen
Image Cartier
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