Sunday, March 18, 2012

Watchmakers Turn Focus on women

Wearing a watch has been a trend in men's fashion for many years. But this year, watchmakers are turning their focus on women. The Swiss are working on a line of mechanical watches for women, and it is projected to become a more lucrative business than luxury men's watches. Tag Heuer, Chanel, and La Montre Hermes all predict that adding women's lines will increase sales by about 30 percent. 

The designers believe that women will like the mechanical aspect of the watches, as a result of the increased level of craftsmanship, as opposed to electric ones. Another reason that watch sales will rise is that they will make a great gift for women. Designers are also using a wide variety of materials to make these watches. The high-end watches will continue to consist of gold and diamonds, but designers have also begun to make watches with enamel, mother of pearl, and even feathers.

Text Caitlin Beck
Image vipo2v.com

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