Louise Gray

Louise Gray is exactly like her designs- loud and proud. Featured in style bibles such as Dazed and Confused, Vogue and the International Herald Tribune, she's quickly made a name for herself since achieving her MA from Central Saint Martins and has gained sponsorship from fashion east three times- clearly the mark of a very talented designer. Since setting up her own label, she's focussed on crafting brighly coloured and boldly textured pieces heavily influenced by London, where she currently resides. Folk and punk elements are combined with trompe l'eoile effects and embellishments to make outstanding and eye-catching pieces. For S/S 10, Gray has opted for graphic zigzag prints a la Missoni and bright colours. She has also launched an eight-piece collection for online retailer asos.com, fittingly named Smiley.

Kay Weston

Yang Du

Giant pom-poms, strawberry-pattern sweaters and massively-oversized knits are just a few of the things that Chinese designer Yang Du is famous for. That's aside from being a bit bonkers, too. A previous intern for John Galliano, Vivienne Westwood and Giles Deacon, the former Central Saint Martins student established her own label in 2009 and has been creating statement pieces ever since. She describes her designs as "relaxed, humorous and sexy" and her clothes walk the fine line between fashion and art. The fashion press have dubbed her a 'surrealist designer', a label which her S/S 10 collection 'Mr Right Town' has cemented, featuring cartoon animals and graphic prints. When it comes to Yang Du, the old saying applies: Expect the unexpected.