Louise Gray is exactly like her designs- loud and proud. Featured in style bibles such as Dazed and Confused, Vogue and the International Herald Tribune, she's quickly made a name for herself since achieving her MA from Central Saint Martins and has gained sponsorship from fashion east three times- clearly the mark of a very talented designer. Since setting up her own label, she's focussed on crafting brighly coloured and boldly textured pieces heavily influenced by London, where she currently resides. Folk and punk elements are combined with trompe l'eoile effects and embellishments to make outstanding and eye-catching pieces. For S/S 10, Gray has opted for graphic zigzag prints a la Missoni and bright colours. She has also launched an eight-piece collection for online retailer asos.com, fittingly named Smiley.
Kay Weston
