NYX Cosmetics Expands Brand

NYX Cosmetics, a line often lauded as the affordable alternative to MAC Cosmetics, became a hit when it partnered with Ulta in 2008, but it has not been made readily available for those who have no access to the massive beauty retailer. However, the makeup brand has announced that it will be increasing its presence in a big way, coinciding with its launch of a spring 2012 makeup collection.

The company will be getting increased shelf space at Ulta and other professional makeup stores. It also has recently formed a partnership with Nordstrom. So far, NYX Cosmetics has successfully brought its makeup to about 20 Nordstrom stores, and it plans to hit the shelves of more retailers throughout the year.

NYX Cosmetics plans to expand within stores worldwide, in order to meet the growing demand for its products. This year, the company will add products to more German-based Douglas beauty retail stores. It is already part of the stock in nearly 100 Douglas stores, and it hopes to be sold in the remainder of them by the end of 2012. NYX Cosmetics will also launch in select stores in Australia and Canada throughout the year.

You can also expect to see the brand take advantage of its media outlets. NYX Cosmetics has one of the most popular YouTube channels of any beauty line, and its Facebook page has over 100,000 fans. To learn more about the brand, check out its website.

Text Esther Reisberg
Source Bradenton Herald
Image Japan Gold

Looks by Larissa: Leather and Stripes

With winter fading and a rare sunny day irresistibly beckoning, my friend Nick and I ventured out to vintage clothing destination Hawthorne Street in Portland, browsing various vintage shops, sipping mochas, chatting about school, and admiring everything from inspiring outfits to cute dogs out for walks with their owners. The sun-filled day inspired me to throw some color into my wardrobe, so I wore this great multi-colored vintage button down that I picked up at one of the many vintage stores along Haight Street in San Francisco.

I could not resist paring it with my Steve Madden leather jacket, which I purchased at Nordstrom. What makes this jacket special is the simple, basic design that creates a subtle feminine quality. I was excited to rock my chunky Dolce Vita ankle boots, which are simple but have a bit of an edge with their buckle detail. I often pair the jacket and boots together; it makes an outfit classy and simultaneously edgy.

Text and Image Larissa Board

Get Luxe with Essie

Yes, you sparkle lovers, you now have another fabulous option for some holiday glitz! Nail polish brand Essie has officially launched a mini holiday collection of topcoats that are unbelievably chic. Your nails will definitely be in business after you slap on some of this shine.

The "LuxeEffects" collection was created exclusively for Nordstrom and features five shimmery sheens to choose from. There is a sparkling wine shade, a gunmetal metallic, a pearlesque white, and, of course, the classics — gold and silver.

Check out the collection in-store or online at Nordstrom.


Text Lauryn Stone
Sources Nordstrom, Essie