NYX Cosmetics Expands Brand

NYX Cosmetics, a line often lauded as the affordable alternative to MAC Cosmetics, became a hit when it partnered with Ulta in 2008, but it has not been made readily available for those who have no access to the massive beauty retailer. However, the makeup brand has announced that it will be increasing its presence in a big way, coinciding with its launch of a spring 2012 makeup collection.

The company will be getting increased shelf space at Ulta and other professional makeup stores. It also has recently formed a partnership with Nordstrom. So far, NYX Cosmetics has successfully brought its makeup to about 20 Nordstrom stores, and it plans to hit the shelves of more retailers throughout the year.

NYX Cosmetics plans to expand within stores worldwide, in order to meet the growing demand for its products. This year, the company will add products to more German-based Douglas beauty retail stores. It is already part of the stock in nearly 100 Douglas stores, and it hopes to be sold in the remainder of them by the end of 2012. NYX Cosmetics will also launch in select stores in Australia and Canada throughout the year.

You can also expect to see the brand take advantage of its media outlets. NYX Cosmetics has one of the most popular YouTube channels of any beauty line, and its Facebook page has over 100,000 fans. To learn more about the brand, check out its website.

Text Esther Reisberg
Source Bradenton Herald
Image Japan Gold