Showing posts with label Theory. Show all posts
Showing posts with label Theory. Show all posts

Monday, September 5, 2011

Helmut Lang Returns To Fashion Week


The reinvigorated edgy but feminine style of Helmut Lang is returning to the runway after a transitory hiatus. New York Fashion Week will be the label's first fashion show since its relaunch in 2007. The show will be produced by creative directors Michael and Nicole Colovos, former recipients of the prestigious CFDA Vogue Fashion Fund and co-founders of denim line Habitual. The husband and wife duo assumed creative control of Helmut Lang in 2006 after Theory acquired the label from Prada and its legendary namesake departed from his creative role.

As Helmut Lang prepares to reemerge with its upcoming runway presentation, the fashion world waits with baited breathe for the brand’s famed dressed-down luxury, modern structures, and minimalist detailing. Nicole and Michael Colovos can be trusted to deliver the original aesthetic that Mr. Lang’s loyalists have been accustomed to, while infusing their own creative vision. The collection continues to boast supreme design integrity with a more utilitarian and raw edge to its pieces.

During Fashion’s Night Out on September 8th, Helmut Lang will have a photo booth set up at its Soho store. Photos taken in the booth will be available online to download onto Facebook or Tumblr. The upcoming runway show on Saturday, September 10th, will also be live streamed on the label’s new Website where an e-commerce page will launch this month.

Text Tiffany Frasier
Source: Helmut Lang

Friday, May 28, 2010

Olivier Theyskens X Theory

It is official ladies and gents. The idea of high fashion being packaged for the masses is here to stay. With the news Olivier Theyskens has designed a capsule collection for the moderately-priced brand, Theory, the fashion gods have heard their followers' cries for high-end fashion at reasonable prices.

Granted Target and Kohls along with other major retailers said "deh" before; however, this is most relevant because Olivier Theyskens is known for high fashion, giving us Nina Ricci Fall 2009 (does anyone remember the towering shoe?).

I'm sure many of us are looking forward to what he has in store for the Theory capsule. My only question is, will the price points still be obtainable or will they be curtailed due to his inclusion? Only time will tell. What Olivier has to say about the collection? Apparently, he's been waiting for the chance: "For a long time, I've been looking for a way of working with affordable fashion....Also, I've always been hoping that my friends can buy what I design." Nevertheless, this definitely a step in the right direction.
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