As Helmut Lang prepares to reemerge with its upcoming runway presentation, the fashion world waits with baited breathe for the brand’s famed dressed-down luxury, modern structures, and minimalist detailing. Nicole and Michael Colovos can be trusted to deliver the original aesthetic that Mr. Lang’s loyalists have been accustomed to, while infusing their own creative vision. The collection continues to boast supreme design integrity with a more utilitarian and raw edge to its pieces.
During Fashion’s Night Out on September 8th, Helmut Lang will have a photo booth set up at its Soho store. Photos taken in the booth will be available online to download onto Facebook or Tumblr. The upcoming runway show on Saturday, September 10th, will also be live streamed on the label’s new Website where an e-commerce page will launch this month.
Text Tiffany Frasier
Source: Helmut Lang

