The reinvigorated edgy but feminine style of Helmut Lang is returning to the runway after a transitory hiatus. New York Fashion Week will be the label's first fashion show since its relaunch in 2007. The show will be produced by creative directors Michael and Nicole Colovos, former recipients of the prestigious CFDA Vogue Fashion Fund and co-founders of denim line
Habitual. The husband and wife duo assumed creative control of Helmut Lang in 2006 after Theory acquired the label from Prada and its legendary namesake departed from his creative role.
As Helmut Lang prepares to reemerge with its upcoming runway presentation, the fashion world waits with baited breathe for the brand’s famed dressed-down luxury, modern structures, and minimalist detailing. Nicole and Michael Colovos can be trusted to deliver the original aesthetic that Mr. Lang’s loyalists have been accustomed to, while infusing their own creative vision. The collection continues to boast supreme design integrity with a more utilitarian and raw edge to its pieces.
During Fashion’s Night Out on September 8th, Helmut Lang will have a photo booth set up at its Soho store. Photos taken in the booth will be available online to download onto Facebook or Tumblr. The upcoming runway show on Saturday, September 10th, will also be live streamed on the label’s new
Website where an e-commerce page will launch this month.
Text Tiffany Frasier
Source: Helmut Lang