Agyness Deyn Teams Up With Dr. Martens Footwear

After starring in two of the British brand’s campaigns, model Agyness Deyn will collaborate with Dr. Martens for a 2012 limited edition collection. Deyn, who's known for her androgynous appeal, bought her first pair of Docs in her early teen years. This is not Deyn’s first collaboration, as she has also designed a line of shirts for Uniqlo. 


“This brand is a great fit for me, as it stands for strong character and being able to shape your own personal identity,” she told WWD. 


Dr. Martens have maintained their appeal since they became a staple of nineties fashion. We’re excited to see what kinds of designs Agyness Deyn will launch with the brand. The line is supposed to launch in time for fall 2012, and it will be available worldwide.


Text Emily Thomas
Sources and Images WWD, Huffington Post

Agyness Deyn X Uniqlo

Agyness Deyn and her just-as-cool sister Emily have launched a T-Shirt range for Japanese brand Uniqlo. The girls have designed five tees featuring Polaroid snapshots in black and white and colour, taken during their time in New York. They come complete with handwritten slogans and are the ultimate in quirky cool. The limited-edition shirts can be brought via the store's website and in selected stores globally. It's not the first time Agy has worked for Uniqlo either- she starred in the brand's sportswear campaign with Luke Worrall last year.

Designing Down: Everyone's Doing It

Both H&M and Target have recruited famous designers such as Karl Lagerfeld, Alexander McQueen, Siegerson Morrison and the like but now Japanese budget fashion chain, Uniqlo, is getting into the mix. Jil Sander, the German designer famous for her minimalist designs, will be first up to craft a collection for the store.

Doing well in a less than ideal retail climate, Uniqlo will offer a Fall/Winter collection from Sander that will stay in line with their famous $30 jeans and $15 parkas.

Sounds like a smart business model. With stores like Saks and Barney's struggling to sell top labels, it only makes sense to let the masses finally get their hands on some affordable garments.

Even though it's barely Spring, we're looking forward to next season!