Alternative Apparel Fall 2011 Will Be Anything You Ask And More

When accessories were added to their lineup, Alternative Apparel pulled off a Tyra and dropped the “apparel” in their name. Now aptly labeled “Alternative,” the company’s expansion includes their first ever store to be opened on Abbot Kinney Boulevard in Venice, California next month. They even presented their Fall 2011 collection earlier this week showing easy-breezy clothes that had hints of seventies hippie, one of the biggest trends next season.

Alternative is known for their eco-consciously and responsibly made cozy basics, kind of like American Apparel without the pornographic ads and a controversial (to say the least) CEO. The presentation is definitely worth a watch. It was a fun show made even more enjoyable as the models strutted down the catwalk while The Silver Lake Chorus covered songs by Muse, Phoenix and Radiohead.



Text Kristina Bravo

Image and Video Courtesy of Alternative Apparel
Source: Elle.com

Richard Chai X Jeremy Scott Collaboration

Known for two different aesthetics, designers Richard Chair and Jeremy Scott created a capsule collection for retailer Alternative Apparel, not to be confused with American Apparel. What differentiates Alternative Apparel is their unique spin on classic silhouettes, while still offering merchandise that is fashion-forward and does not compromise comfort.

Richard Chai & Jeremy Scott's capsule is a lightweight, chic and most importantly affordable. Prices range from $69-$129. Richard Chai's collection plays on silhouettes, incorporating asymmetrical lines with sheer, lightweight fabrics in trend-right colors (blushes and pastels). On the other hand Jeremy Scott's collection plays on body proportions, offering body-con pieces your basic black. Both collections are worth the toil of shopping online. You can visit the Alternative Website here or shop online at refinery29shops.com .