Araks Yeramyan Makes A Dreamy Fall Lookbook With Susie Bubble, Richard Chai And Other Talent

Araks Yeramyan has created a beautifully creative collective for her ready-to-wear & lingerie line. As a designer, her focus is creating pieces that reflect effortless beauty. That anchor sure comes across with the lookbook campaign that features the creative of model Coco Young, filmmaker Casey Neistat, director Gia Coppola, blogger Susie Bubble, fashion designer Richard Chai and other well-knowns and local superstars. Each individual was given license to put on the lingerie or put it on someone/something else--style the shoot and photograph it however it seemed fit. The end result is dreamy, personalized and a perfect reflection of the collection.

Richard Chai X Jeremy Scott Collaboration

Known for two different aesthetics, designers Richard Chair and Jeremy Scott created a capsule collection for retailer Alternative Apparel, not to be confused with American Apparel. What differentiates Alternative Apparel is their unique spin on classic silhouettes, while still offering merchandise that is fashion-forward and does not compromise comfort.

Richard Chai & Jeremy Scott's capsule is a lightweight, chic and most importantly affordable. Prices range from $69-$129. Richard Chai's collection plays on silhouettes, incorporating asymmetrical lines with sheer, lightweight fabrics in trend-right colors (blushes and pastels). On the other hand Jeremy Scott's collection plays on body proportions, offering body-con pieces your basic black. Both collections are worth the toil of shopping online. You can visit the Alternative Website here or shop online at refinery29shops.com .