Araks Yeramyan Makes A Dreamy Fall Lookbook With Susie Bubble, Richard Chai And Other Talent

Araks Yeramyan has created a beautifully creative collective for her ready-to-wear & lingerie line. As a designer, her focus is creating pieces that reflect effortless beauty. That anchor sure comes across with the lookbook campaign that features the creative of model Coco Young, filmmaker Casey Neistat, director Gia Coppola, blogger Susie Bubble, fashion designer Richard Chai and other well-knowns and local superstars. Each individual was given license to put on the lingerie or put it on someone/something else--style the shoot and photograph it however it seemed fit. The end result is dreamy, personalized and a perfect reflection of the collection.

Text Joann Pan
Source(s): Araks.com