So far, Catherine the Duchess of Cambridge has made the design house her go-to look for public affairs. Most importantly her wedding dress, seen by billions, was straight from the house. And for her first huge event in the United States, she again looked towards the house to dress her for the BAFTA dinner.This is the third time that the newest royal has worn the house. First her wedding, then a casual sailor attire in Canada, and now the pale dress that rocked the red carpet at the BAFTAs. The irony of the entire thing is blinding. Alexander McQueen while still alive was essentially anti-royal and against anything that the royals stood for. And now it seems to be a royal that is making the brand accessible to a wider base of consumers.
While McQueen designs are usually over-the-top, Catherine is showing that they can be worn for quite literally anything. She is bringing the worlds attention to a brand that is identified British, almost to make it rival the quintessential icon of Burberry. It has been said that when it comes to a royal look, the first time a designer is worn it becomes a memorable moment, second time is a coincidence, and third makes it a trend. So far, Kate is proving this ruling right. Anything she wears almost immediately sells out where ever it can be found, and soon McQueen will be no exception.
Text Dalton Brasington
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