Wednesday, July 13, 2011

Lookbook Cookbook: Consumption At Its Best


By now we are all aware of Look Book’s gloriously vainglorious slew of styled fashion heads. Indeed, the voyeuristic tendencies of anyone interested in fashion will have driven him or her to the popular site at least once, if not repeatedly. Although a prime example, modern voyeurism doesn’t stop at just fashion. When the relationship between the iPhone and Twitter went from flirtation to full on fornication, one might have expected an assemblage of ensemble related images to dominate the internet. Instead it seemed that the iPhone had opened up a door for layman food photography – an obsession that took over the Twittersphere. Perhaps this is partially due to the fact that your food can still look amazing even if you are wearing dirty sweatpants, but more than anything, the trend reminds us of that what voyeurism truly is, is consumption – no matter what shape or form it may take.

In the wake (or are we still in it?) of Look Book and amateur food pornography comes a new way to consume our favorite past times. Call it the love child of the two but with a glossy twist, LookBook Cookbook is a blog that features girls in adorable outfits holding… wait for it… delicious looking gluten-free, dairy-free and meatless treats such as the Vegan Clafoutis and the Chocolate Chip Banana Pancakes. As if this weren’t enough, Lookbook Cookbook proves it’s not just another pretty face by offering yet another way to satiate your consumption cravings with easy to follow recipes that accompany each mouth-watering photo. Although relatively brand new (the blog began in March of this year), Lookbook Cookbook has already amassed a devoted following, giving the feeling that this is only the beginning. Can we say, future cookbook … please?

Text Tienlyn Jacobson
Source(s): lookbook cookbook

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