Ride those waves wearing the best surf-wear you can get and enjoy the California sun wearing the coolest beach wear and clothing. Small town California shop, Generic Youth Store is simply one of a kind. Owner and creator Jeff Yokoyama brings a new meaning to men’s clothing. After learning about many warehouses being overstocked with fabrics in warehouses in Los Angeles, Yokoyama was inspired to create change. With the ability to understand and recognize the need for going green and recycling, Yokoyama began hand making clothing from recycled material. Yokoyama has made board shorts and t-shirts from one of a kind pieces. He also has a store in Japan. Yokoyama is currently working on other projects such as terrycloth shorts and sweatshirts. On Wednesday’s Generic Youth hosts Burger Wenesday where patrons are given a free burger if they give Generic Youth a used beach towel. This aids in the “ green, recycle and giveback” message. Yokoyama is spreading the word not only through his clothing but by encouraging the community to participate. Make a difference and wear clothing made from recycled materials from one of the best beachwear stores in California. Generic Youth Store is located in Costa Mesa, California.
Text Stephanie Buscema
Source(s): Esquire
