California Based Menswear Shop Uses Recycled Materials To Make One Of A Kind Clothing

Ride those waves wearing the best surf-wear you can get and enjoy the California sun wearing the coolest beach wear and clothing. Small town California shop, Generic Youth Store is simply one of a kind. Owner and creator Jeff Yokoyama brings a new meaning to men’s clothing. After learning about many warehouses being overstocked with fabrics in warehouses in Los Angeles, Yokoyama was inspired to create change. With the ability to understand and recognize the need for going green and recycling, Yokoyama began hand making clothing from recycled material. Yokoyama has made board shorts and t-shirts from one of a kind pieces. He also has a store in Japan. Yokoyama is currently working on other projects such as terrycloth shorts and sweatshirts. On Wednesday’s Generic Youth hosts Burger Wenesday where patrons are given a free burger if they give Generic Youth a used beach towel. This aids in the “ green, recycle and giveback” message. Yokoyama is spreading the word not only through his clothing but by encouraging the community to participate. Make a difference and wear clothing made from recycled materials from one of the best beachwear stores in California. Generic Youth Store is located in Costa Mesa, California.

Text Stephanie Buscema
Source(s): Esquire

NorCal or SoCal, the Battle Rages On!

So the ever-long battle rages on between SoCal's City of Angels and NorCal's wine-soaked The Bay Area. This time, it's for the rights to CHAOS. Yes, you read right. Both cities are vying for this magazines attention, but only one will have full custody.

CHAOS is a bi-coastal magazine, having a headquarters in NYC (where else?) and one on our side of the states, in California. The question remains as to where to set up shop. LA is an entertainment city with lots of access to photographers, models, and stylists. It would be a great opportunity to really expand the magazine and make some new discoveries. However, SF is home to most of the staff (well, some...OK! Just me and Reese) so it's hard to leave our hipster ways and settle for LA's way of life. Plus, SF boasts it's fair share of modelites, photographers, and stylists. It would be nice to have a fashion magazine based here, to really give the city a leg-up in the industry. And the weather 'aint half bad either!

So what do you think? Time is a-tickin' and we need to make a decision! Would you prefer us to stay true to our home and keep bringing you indie fashion news from a Golden Gate perspective? Or should we branch out to the big leagues and try our hand at fake tanning and blonde weaves? Leave your thoughts in comment form.