David Beckham Launches H&M Underwear Collection

LA Galaxy star David Beckham kicked off the launch of his new collection for H&M in London on February 2. The soccer star, and former face and body model for Armani Underwear, has developed his own line of underwear for H&M with his manager and business partner, Simon Fuller.

“I’d like to be as big as Calvin Klein is in underwear," Beckham told WWD. "I’m only starting out but it’s good to aim high.”

Aiming high is exactly what Beckham is doing, as the line has launched in 1,800 H&M stores. In creating such a wide-range line, Beckham sought to design pieces for all ages, and he even consulted his wife, Victoria, and their three sons.

On the day of the launch, Beckham hosted a meet-and-greet session in London and a party later that evening.


Text Quamé A. Hamlin 
Image H&M
Source WWD