
When Sex and The City Sequel comes out next week, many fans will probably notice a small change with Carrie. Aside from the constant trend swap (from New York Chic to Dubai Decadence), Carrie will no longer be a Mac user. She has been one for years. Her new go to laptop will be from Hewlett Packard, who after collaborating with Vivienne Tam for the mini floral-printed laptop, will now be speaking to hundreds of women through Carrie.
Apparently, Hewlett Packard's new marketing strategy involves catering to women, with the "PC is Personal Again" campaign, with Sarah Jessica Parker (Carrie) its spokesperson. Hewlett Packard is taking the inch to a mile thing seriously because they are even opening marketing driven "boutiques" in major cities pairing laptops with women apparel and accessories. The first opened in Berlin and will be rolling out to Sao Paulo, Beijing, Tokyo and Milan as well as department retailers including Saks Fifth. Hopefully this is not a waste of money on their end.
-Tamera Blair Darden
Apparently, Hewlett Packard's new marketing strategy involves catering to women, with the "PC is Personal Again" campaign, with Sarah Jessica Parker (Carrie) its spokesperson. Hewlett Packard is taking the inch to a mile thing seriously because they are even opening marketing driven "boutiques" in major cities pairing laptops with women apparel and accessories. The first opened in Berlin and will be rolling out to Sao Paulo, Beijing, Tokyo and Milan as well as department retailers including Saks Fifth. Hopefully this is not a waste of money on their end.
-Tamera Blair Darden

