Fans of AMC's hit show, "Mad Men," may not get the chance to try out the Belle Jolie lipsticks featured prominently in some of the earliest episodes, but they can thank Estée Lauder for giving them the next best thing.
The beauty giant has paired up with show creator Michael Weiner to create a limited-edition makeup collection. The Mad Men Collection will consist of Crème Rouge in Evening Rose, a beautiful medium-pink blush, and Signature Lipstick in Cherry, a classic cherry-red lipstick.
The cosmetics company has drawn inspiration from the sixties for the packaging and the products themselves, taking special care to turn them into items that any woman would be proud to draw from her purse. The compact and lipstick tube are both gilded, and they come in boxes with elegant turquoise and gold floral designs.
The ad campaign will launch on the Bloomingdale's and Estée Lauder websites next month, where the products will be exclusively available for purchase. The collection's debut corresponds with the beginning of the show's fifth season, and another makeup line is already in the works for the sixth.
Following the show's previous successes, with apparel for Banana Republic and nail polish for Nailtini, it will come as no surprise if the Estée Lauder limited-edition collection becomes a mad sensation.
Text Esther Reisberg
Source Style.com
1 comment:
GREAT ARTICLE! I always wish I watched Mad Men, but then I still don't ...
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