New York Fashion Week: There’s an App for That

With more than 200 shows and presentations scheduled, Fashion Week can be quite the blur — and it doesn’t help that those models stomp down the runway in the blink of an eye. But now there’s good news for Fashion Week attendees who want to pay a little more attention to detail, or more likely, those nowhere near New York City who are eagerly waiting for fashion blogs (ahem) to update their sites for the latest news on each line’s look.

Made Fashion Week, a venue that will host more than 50 shows this season, including Alexander Wang, Christian Cota, and Proenza Schouler, has launched an impressive digital platform to showcase their designers. This includes a Made Fashion Week app which syncs each runway show and displays a photograph of each outfit as it comes down the catwalk, taken by a Made photographer, as well as the name, short biography, and contact info of the designer. Fashion show attendees, and even those streaming live Webcasts, can use this app, as it's available for the iPhone, iPad, and Android to share or “like” the look on various forms of social media, take notes, and save looks on the devices. Fashion bloggers, rejoice!

How does it work? This fashion app is designed to listen for sound waves which are inaudible to the human ear that will indicate which outfit is making its way down the runway. Even if attendees are moving between shows that are on at the same time, the app will pick up whatever event they’re at and pull up the appropriate slideshow. Kind of Zenon, kind of awesome.

Text Kara Solarz
Source New York Times, WWD
Image WWD