Tommy Hilfiger Classically Inspires

“Classic inspiration, modern interpretation” is the way the branders at Tommy Hilfiger have described their new fragrance for men, Eau De Prep, whose literal translation is "water in prep." What can that possibly mean? Does it represent the fluidity in the Hilfiger brand, or does it represent the seamless merger of the “classic prep” Hilfiger prep attitude and its “new spirit”?

Explanation of the name aside, Tommy Hilfiger once again turned out a fragrance that is sure to be a success. Even its packaging seems to represent the class and elegance that has become synonymous with the Hilfiger brand. The cologne is featured in a tall glass bottle, embellished with gold and wrapped with the signature Hilfiger red, white, and navy blue.

Available at Macy’s for instant gratification or online at the official Tommy Hilfiger website, this fragrance is modestly priced at $65.


Text Jarrod Wadsworth
Image Macy’s